The FDA has issued a statement saying it is looking into BPA safety, after enduring years of clamor on the subject from critics.

The Environmental Working Group, which advocates for clean water and other topics, announced it is troubled by the study’s results because it indicates BPA affects not only children, but adults.

Currently, it’s the other way around: compounds are allowed to proliferate in our food and water until they are proven unsafe. And what constitutes proof? In the case of BPA, there are many more studies showing it unsafe than safe, but the compound continues to be approved by the FDA, at least for now.

The Washington Post published an article May 31 describing a strategy session involving bisphenol A (BPA) packaging manufacturers and large users, such as Coca Cola. The Post obtained notes from the meeting and corroborated them with a second attendee.

Strategizers suggested a $500,000 public relations campaign, ideally captained by a pregnant young woman willing to speak around the country about the benefits of BPA.